【Watch culture】The fairytale town of Glashütte and the brand born from here
Posted by TuTeng on
The town of Glashütte taken in 1895
"Glashütter" in German means "glass factory", and the prosperity of the original town of Glashütte is closely related to the smelting industry. Thanks to the rich mineral resources, a large number of glass processing plants have been established in the region since the 15th century. Unfortunately, the good times didn't last long. Due to years of grabbing natural resources and destroying wars, the glass smelting industry in Glashütte turned from prosperity to decline. At this time, the town was facing unprecedented economic difficulties and transformation was imminent.
Glashütte Original Eccentric Moon Phase Watch
When people discuss the town of Glashütte, the first thing many people think of is the brand Glashütte Original. In 1951, all independent watchmaking companies in Glashütte were merged into a United Nations-owned enterprise: Glashütte Watch Factory (GUB). In the 1990s, with the reunification of Germany and the social system, GUB was reorganized into a limited company and completed privatization. , Officially changed its name to the brand we are familiar with today-Glashütte Original in 1994.
Fairytale town of Glashütte
In addition to the well-known "Glashütte Original", Glashütte also has many brands. If Swiss watchmaking represented by the Ru Valley is noble and elegant, then German watchmaking represented by the town of Glashütte appears friendly and romantic. For more than a hundred years, the town of Glashütte has been telling the legendary development of German industry and the craftsmanship spirit of excellence like a fairy tale.
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